“WHERE should I go?” – Alice. “That depends on where you want to end up.” – The Cheshire Cat.
(Lewis Carroll, Alice’s Adventures in Wonderland & Through the Looking-Glass)
As IWLA prepares to celebrate its 125th anniversary, the association must continue to adapt and plan in order to thrive and lead the warehouse logistics industry. Your board of directors does not want IWLA to wander: It has, with your input, chosen where it should go. We have developed – and are working on the elements of – a thorough and measurable strategic plan.
Where We’re Going (and Growing).
First and foremost in the plan is growth. With a strong member base, IWLA can present itself as truly the voice of the third-party warehouse logistics industry. Growth has the added benefits of building a broader peer-to-peer network and increasing name recognition in the supply chain.
More members also means a larger pool of prospects for many of IWLA’s offerings. It offers the association a secure financial footing.
IWLA will be unveiling membership initiatives in the coming weeks and months. These will involve you: We want you to help bring in companies that are not benefiting from IWLA participation. Watch for a “member-get-a-member” campaign with incentives for your participation.
An underlying theme in the strategic plan is adding value for mem- bers. We know that members who don’t perceive value will not continue to pay their dues. The strategic plan involves many items that have direct value:
- IWLA’s educational offerings are growing.The association has honed its in-person events. And, new this year, the association boasts the IWLA On-demand Resource Center (a library of on-demand sessions on topics from warehouse law to food handling).
- IWLA is improving and expanding its government affairs work. I hope you take part in the IWLA-PAC and reach out to your senators and representative through the IWLA Congressional Contact Program.
- We are working more than ever with our sister associations to show supply- chain-wide unity and to share resources/markets.
IWLA has a clear course set. We understand that value+growth equals long- term sustainability for the association. We thank you for your support and guidance along the journey.
As you will soon see, IWLA is poised to celebrate 125 years of service to the warehousing industry. But in so many ways, we’re just getting started.